In today's dynamic digital landscape, the choice of ad monetization technology is a critical factor for publishers, especially those in...

In today's digital landscape, businesses are constantly seeking innovative ways to boost their ad revenue. One such strategy that has...

In today's digital age, media businesses are constantly seeking innovative strategies to monetize their content while understanding and...

In today's digital age, data analytics has become an indispensable tool for publishers looking to maximize their revenue and engagement...

In today's digital landscape, publishers face increasing challenges when it comes to monetizing their content effectively. Ad...

The use of technology to buy and sell advertising inventory using an automated and data-driven process is known as programmatic...

The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even...

Programmatic advertising is the process where the automated bidding mechanism is employed for real-time automated purchasing and selling...

Ad monetization technologies have been an integral part of the publishing industry for many years. As the industry continues to evolve,...

If you’re an over-the-top (OTT) content provider, chances are you’ve been wondering how to optimize your ad revenue and streamline the...

Digital media continues to grow in its share of spending over traditional media channels as do the technology in digital media that aid...

Automating your sales process can allow you to have more time to concentrate on other areas that require human intervention, such as the...

Many digital publishers are constantly changing their ad revenue strategies in order to make more money. Publishers can generate more ad...

Programmatic advertising refers to the use of the automated bidding mechanism for the real-time, automated buying and selling of ad...

Programmatic advertising harnesses the effectiveness of automated bidding to bid for inventory in real-time and assists advertisers to...