The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even though programmatic marketing is highly praised around the globe, Indian marketers are more in the game than their counterparts.
According to a report, just 2 percent of advertisers aren't making use of programmatic ads in India in comparison to 33 percent in Japan and 9 percent in Australia and 6 percent in Indonesia. Like other channels of advertising, being aware of the most recent trends in programmatic advertising will be the very first thing towards getting it to work for your company.
Have a look at the top programmatic marketing trends that digital and advertising marketers must not overlook from 2022 to 2023.
1. CTV Advertising
CTV or Connected television advertising took the lead in 2021. According to a report, between 2020-2021 CTV watching increased by 31 percent in India. The rapid growth of digital technology in India and the viewer’s gradually switching towards CTV and OTTs over traditional linear TV has prompted advertisers to include CTV in their marketing programmatic mix.
Advertisers can benefit from the enormous possibilities that come with CTV advertising to maximize their marketing budget in 2022.
2. Omnichannel Marketing
India is one of the fastest-growing markets for electronic devices. The numbers of sales for tablets, smartphones and smartwatches have been steadily growing across the nation. With the aid of an Omnichannel programmatic advertising method, companies are able to concentrate on such devices.
One of the major benefits of programmatic advertising is the ability to tailor the advertising options to each device to increase engagement.
3. Reducing the Reliance on Cookies
Since the advent the concept of programmatic advertisements in the field of digital marketing cookies have played a crucial role. Although Google delays the transition of three 3rd party cookies until 2023, marketers should begin developing a transition plan to a cookie-free future starting in 2022.
Instead of waiting for the next gold bullet in 2022, it could be the year for advertisers to look for ways to identify their customers that will aid them in generating revenue from online ads.
4. Contextual Advertising
Cookies enabled advertisers to think beyond the context of their targeting and concentrate more on behavioral targeting since it permitted advertisers to gather the information of users without consent.
With India preparing to implement its own similar laws to GDPR contextual advertising could be one of the major digital trends in advertising in 2022. For contextual ads cookies aren't required because it doesn't aim at individuals.
5. Mobile Gaming Advertisement
According to an analysis that estimates there are 430 million users on smartphones in India and this number is projected to reach the number of 650 million in 2025. Utilizing programmatic ads for mobile gaming apps might be a successful approach for advertisers to advertise in 2022 or beyond.
As the programmatic solutions for advertising enable advertisers to reach the correct audience at the appropriate place and at the most appropriate time, using this marketing channel to reach the gamers in the market through mobile gaming apps can result in incredible ROI.
Making the Most of Programmatic Advertising in 2022
With 2022 coming up this is a fantastic time for both marketers and advertising agencies to develop their plan for programmatic advertising in the coming year. By adopting the latest trends or drawing the inspiration of them to develop an individualized programmatic plan can effectively target the right public and boost the ROI.
A trusted programmatic advertising company, like Voiro Technologies can help you to increase the efficiency of your advertising campaigns, and uncover the potential of your ads to increase their effectiveness up a notch.
Voiro is a Saas technology company that offers the best media Monetisation Infrastructure for Media Businesses. As a Leading Ad Revenue Management platform, Voiro simplifies your ad sales and ad ops workflows, giving you a single view of revenue with accurate, real-time reconciled revenue data.
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