In today's dynamic digital landscape, the choice of ad monetization technology is a critical factor for publishers, especially those in...

The use of technology to buy and sell advertising inventory using an automated and data-driven process is known as programmatic...

The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even...

Programmatic advertising is the process where the automated bidding mechanism is employed for real-time automated purchasing and selling...

Ad monetization technologies have been an integral part of the publishing industry for many years. As the industry continues to evolve,...