If you’re an over-the-top (OTT) content provider, chances are you’ve been wondering how to optimize your ad revenue and streamline the process of generating reports. After all, it can be a time-consuming and manual task to generate accurate ad revenue reports, especially with multiple channels and hundreds of campaigns running at any given time.
Fortunately, there is a way to automate ad revenue reporting and optimization. Voiro is a fast, easy-to-use platform that makes it possible to do just that. In this blog post, explore how Voiro helps optimize OTT advertising revenue and automate ad revenue reports so that you can spend more time growing your business.
OTT Advertising and OTT Ad Revenue Optimization
The online video market is growing at an unprecedented rate. In 2019, global OTT revenues are expected to reach $159 billion, up from $107 billion in 2017. This growth is being driven by the increasing popularity of streaming services like Netflix, Amazon Prime Video, and Hulu.
As the over-the-top market continues to grow, so does the opportunity for brands to reach consumers through OTT advertising. But in order to maximize ad revenue, brands need to understand how OTT advertisement works and how it differs from traditional digital advertising.
What is OTT Advertising?
OTT advertising is a type of digital advertising that allows brands to place ads on streaming platforms like Netflix, Amazon Prime Video, and Hulu. Unlike traditional digital ads that are placed on websites and apps, OTT ads are served through the streaming platform itself.
This means that brands can reach consumers who are already engaged with their favorite shows and movies. And because OTT platforms offer a wide range of content options, brands can target their ads to specific audiences based on interests and demographics.
What is OTT Ad Revenue Optimization
OTT Ad Revenue Optimization is an essential part of any digital marketing strategy. It helps to maximize the ad revenue generated from streaming video content and automate reports for better decision making.
To optimize OTT ad revenue, it is important to understand the different types of ads, how they are priced, and how they can be used to target specific audiences.
Additionally, automation tools can be used to streamline the process of creating and managing ad campaigns as well as generating detailed reports on performance metrics. With these strategies in place, you can ensure that your OTT ad revenue is optimized for maximum success.
How Voiro Can Help Automate Ad Revenue Reporting
Automating ad revenue reporting is an essential part of optimizing OTT ad revenue. By automating the process, businesses can ensure that their ad revenue reports are accurate and up-to-date, allowing them to make better decisions about their advertising strategies.
Automated reporting also saves time and money by eliminating manual data entry and the need for additional staff to manage the reporting process. In this article, we will discuss how businesses can optimize OTT ad revenue by automating their ad revenue reports.
With Voiro, you can automatically generate reports that show you how much revenue your ads are generating, which channels are performing the best, and which campaigns are most effective. This data is essential for understanding where to allocate your resources and how to improve your overall OTT ad strategy.
Maximize your OTT Ad Revenue with Voiro
To maximize advertising revenue, working with a platform like Voiro is key. Voiro offers a suite of tools to help publishers automate their ad revenue reporting and optimize their inventory to maximize yield.
With Voiro, publishers can:
Automate ad revenue reporting:
Voiro integrates with leading ad servers to automatically generate ad revenue reports. This saves valuable time and resources that can be better spent on other tasks.
Optimize inventory to maximize yield:
Voiro’s real-time bidding platform gives publishers the ability to sell their inventory to the highest bidder and optimize their CPMs in real-time. This ensures that you are always getting the most out of your inventory.
Conclusion
Voiro also provides a number of other features and benefits that make it the perfect partner for OTT publishers looking to maximize their ad revenue. To learn more about how Voiro can help you, request a demo today.
As a Leading publisher revenue optimization company, Voiro simplifies your ad sales and ad ops workflows, giving you a single view of revenue with accurate, real-time reconciled revenue data. Request a demo to learn and see how Voiro‘s Monetisation Infrastructure can help you in the revenue management for OTT businesses.
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